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Our 4-D Financial Planning & Wealth Management Process can help you take control of your financial life.  

Let's Talk! Call us today to find out how we can help you confidently move towards your financial goals.  

Your Financial Goals. Our Creative Solutions.

Discover the many ways that we can help you pursue your Retirement Goals.  

  • Our 4-D Financial Planning Process

    How am I doing? It is the question we are all wondering about.  Our team has developed the 4-D Financial Planning Process, which is designed to discover where you are, clarify your goals and help you implement that changes you need to make to get where you want to go. Don't worry, it's different for everyone! We then guide you through your personal, actionable steps and creative strategies to help you save and invest towards your goals, not your neighbor's. It's a process over time, not just a one-time event. 

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  • Personalized Wealth Management

    It's about you, not pie charts. Investing can be hard and confusing. We help guide you to align your investments with your goals and values. It sounds complicated, but we can help you do it! 

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  • Retirement Income Planning

    Afraid of running out of money? Instead retire with confidence. We will help you transition from saving for retirement to spending in retirement. Two completely different strategies that are often misunderstood. This let's you free up your time to focus on the most important things...family, friends, travel, volunteering...all the fun stuff you care about!

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  • Income Tax Planning

    Tax planning, it's integrated in all that we do.  Taxes affect each part of your financial life and we will help share ideas to help you avoid paying more than you need to. This may sound boring, but it will help you maximize today by keeping more of your hard earned money to save, spend or give. You decide, not the government. 

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    For a comprehensive review of your personal situation, always consult with a tax or legal advisor. Neither Cetera Advisor Networks LLC nor any of its representatives may give legal or tax advice.

  • Estate Planning

    You worked for it, we will help you protect it! Asset Protection, Living Trust, Will, Powers of Attorney, Beneficiary planning; these are just some of the areas we help you give you confidence in your estate plan.  We help you plan to give what you want, to whom you want, the way you want and when you want. Don't let the courts, nursing home or the government be a part of deciding what your estate plan will be!

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    For a comprehensive review of your personal situation, always consult with a tax or legal advisor. Neither Cetera Advisor Networks LLC nor any of its representatives may give legal or tax advice.

Meet Your Team




It's About You

We listen more. To better understand your life and your unique financial challenges, we listen to you. Together, we can help you clarify and move towards your goals. Whether your goal is preparing for retirement, college savings, or estate strategy, our personalized 4-D Financial Planning Process focuses on your needs, wants, and financial goals and objectives.

We keep you focused.  Small, Smart Choices + Consistency + Time = Amazing Difference...think Compound Interest.  Happiness is not just a destination, but it is in the progress you make along the journey to your destination that makes all the difference. We are here to help remind you of what you said is important and work to help you to stay focused and not get distracted by what others around you are doing.  

We think in decades.  We don't think just in days, we think in decades. We do life together. With our knowledge and your goals, a sound financial strategy is more attainable than you might think. No matter where you may be on your journey, we walk with you every step of the way.

David K. O'Dell

David K. O'Dell, President

Investment Advisor Representative

(815) 741-9890

(815) 741-9891

Brian D. O'Dell

Brian D. O'Dell, VP, CFP®

CERTIFIED FINANCIAL PLANNER™ Professional

(815) 741-9890

(815) 741-9891

Timothy D. O'Dell

Timothy D. O'Dell, AAMS

Accredited Asset Management Specialist

(815) 741-9890

(815) 741-9891

Benjamin D. O'Dell

Benjamin D. O'Dell

Insurance Representative IL #16667414

(815) 741-9890

(815) 741-9891

Jen Basso-LaHa

Jen Basso-LaHa

Client Services Manager

(815) 741-9890

(815) 741-9891

Carol R. O'Dell

Carol R. O'Dell

Human Resource Manager

(815) 741-9890

(815) 741-9891

Ready for your Complimentary Planning Session?

Let's Do This!

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